Under the rush of Women’s Day, Arabella noticed that there are more brands focusing on expressing women’s value. Such as Lululemon hosted an astonishing campaign for women’s marathon, Sweaty Betty rebranded themselves to end the toxic feminism and narratives.
As the top targeted marketing group in every field, it is vital to deeply analyze women’s needs in activewear. Thus, we will continue to update the industry news for you this week. Let’s check what happened in the past 2 weeks together!
Fabrics&Yarns
On Feb.28th, Le Col unveiled the latest cycling suits which collaborated with Polartec Power Shield. The suits contain 48% Biolon nylon and possess similar features to nylon 6,6.
Besides, the biggest military fabrics manufacturer Carrington Textiles debuts their latest anti-tearing fabric: Spartan HT Flex Lite. The fabric is made from CORDURA® T420 (one kind of PA 6,6), cotton and Lycra fiber, this latest fabric is able to offer army-grade tenacity and quality in military wear.
Brands
On Mar.8th, women’s activewear brand Sweaty Betty re-positioned its brand concept, aiming to end toxic narratives around women’ s exercises. The new concept will focus on inclusivity, personality and self-love.
Trends Forecast
WGSN has released a report on the 2026 women’s activewear trend forecast. The report has unveiled the styles, materials and silhouettes of women’s sports bras, leggings, tanks, hoodies, T-shirts and track pants. It indicates that the eco-friendly fabrics, minimalist and practicality will become core features on products.
WGSNalso released the forecasts of 2024/25 sportswear markets based on ISPO Munich in 2023 and the core consumer’s concepts that might emerge in 2026.
For access to the complete reports, please contact us through here.
Color Trends
On Mar.1st, the Fashion United summarized the Key colors showcased on Milan Fashion Week. The events highlighted that the pale blue, army green, red and black are the key colors of this week.
In light of the above trends, Arabella will also provide similar recommendations for our clients to assist them designing and product developments. Stay tuned and study these trends together with us!
Feel free to contact us anytime!
Post time: Mar-11-2024