After the heatwave of Charli XCX's "brat"color, the Canadian Pop star Justin Bieber also brought a temporary great vogue of his personal fashion brand "Skylrk"which came along with his new album SWAG last week. It seems that the brand's visual style was more catchy compared to his album. Arabella is expecting what surprise it might bring to our industry this time.
Besides the breaking news, there are more new developments that are worth paying attention to this week. Follow Arabella's lead and let's take a look together.
Brands
(July 11th)
Canada Pop Singer Justin Bieber launched a new collection of his new clothing brand Skylrk last Thursday. The famous fashion designer Finn Rush-Taylor is the head of designer, who has ever worked for famous sports brands Adidas, Puma and Crocs.
The brand is styled with bold colors and will contain street style sweatsuits, t-shirts, sandals, beanies and more apparel and accessories.
(July 15th)
Adidas has partnered with Britain's champion diver Tom Daley to drop their new swimwear collection. The new collection emphasized Daley's personal style of confidence and passion for knitting as well as performance. It comes with 4 pieces including 2 men's swimming bottoms, 1 set of women's swim tankini and 1 jumpsuits.
(July 15th)
Canada sportswear brand Ciele Athletics announced the collaboration with China sports product platform TOPSPORTS. They will debut the products and connect with their consumers all through the platform.
Ciele Athletics is founded in 2014 by Jeremy Bresnen and Mike Giles for filling the blank of running wear. They provide premium and elite running head wear and apparel and so far they have owned 1300 stores in 43 countries.
Policy
(July 15th)
UK simplifies their import rules including tariffs and trade pacts of developing countries to upgrade their future trading conditions. The reform includes the relaxes of rules of origin and approval of tariff-free access for garments, such as Bangladesh and Sri Lanka, which might be positive more garment retailers.
Technology
(July 10th)
Britain’s technology startup Sparxell announced the selling of the first plant-based bionic color ink for textiles on the world, which provides an alternative of non-dyeing solution for fashion brands. The ink has released their remarkable blue color which can offer matte and glimmering textures.
Spotlight on the Latest Activewear Brand Launches
From Arabella's prospective, the theme of this week's new collection from active brands mainly focus on casual, training and performance wear. Comparing to last week, woven wear is more common.
Stay tuned and we will update more for you!
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Post time: Jul-21-2025