Arabella News | WGSN Releases Trend Reports for Activewear in 2027! Weekly Brief News Aug 11th-Aug 17th

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High performance become more essential in activewear market nowadays. To showing you more latest trendy designs for you, Arabella is preparing some latest designs as exhibits in our next exhibition.

This week, we discovered more new news of clothing industry for you, especially more key trends worth to pay attention to. Let's start digging today!

Fabrics

(Aug 10th)

Swiss material company Livinguard Technologies AG has debuted a revolutionary treatment product called Livinguard Better Fresh which is capable of preventing microfibers from shedding in textiles. This innovation can extend product lifetimes and enhance safety, promote sustainability and reduce environmental pollution effectively.

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Brands

(Aug 13th)

Gildan announced the acquisition of HanesBrands, aiming to expand their growth and strengthen their position in activewear and innerwear.

As one of the professional leading clothing brands, Hanes has distinguished and innovative brand legacy. Gildan said the participation of Hanes might lead both company to reshape the clothing industry together.

Trends

(Aug 14th)

Along with the beginning of Copenhagen Fashion Week, the event outlined the design trends for Spring/Summer 2026. There are 6 trends of designing styles worth following:

Oversized tailoring, modern minimalism, Nu florals, Ready-to-rainwear, billowing trousers and Nordic neutrals.

(Aug 14th)

WGSN released their latest trend reports for both men's and women's athletic wear based on their analysis of society and consumer ideology, listing 7 key men's activewear items and 5 women's activewear items that worth following as below.

Men's Activewear

1. Oversized & Compression T-shirts

Led by top activewear brand's latest drop, people's longing for bodybuilding and nostalgic vibe, WGSN predicted that t-shirts with cooling fabric, retro stripes, custom fits and compression will become remarkable details in the following.

WGSN-2027-Men-Shirts

2. Running Tank Top

As marathon has become one of the most popular sports, running tank top also catches people's eyes. Tactical mesh, perforating holes and slight pleats are added for airflow and humidity regulation. Sublimated printing, contrast and bright colors can be added to enhance the aesthetic of this timeless item.

WGSN-2027-Men-Tank

3. Heritage Polo Shirts

Heated by golf, tennis and hockey wear, polo shirts have become one of essential wear gradually for men. Textured and natural fabrics as well as bright colors will make these polo shirts more catchy.

WGSN-2027-Men-Polo

4. Performance Shorts

Climate change bring more challenges for runners and require a higher performance for running shorts. Minimaling stitches and anti-chafing fabric can enhance the smoothness and protect runner's skins. Natural fabric such as merino wool blend might become the top choice for utilizing on these shorts.

WGSN-2027-Men-Shorts

5. Custom Fit Joggers

Size-inclusive and adaptive have gradually become more important for consumers when they searching pants. Thus, details like side zippers down the hems and adjustable drawstrings are suggested to be added jogging pants more frequently. Besides, knitted and woven fabric are more used on remixing constructions recetnly.

WGSN-2027-Men-Joggers

6. UV-protection Hoodies

When the UV-protection and its relevant hashtags have gone viral in the recent searching results and the temperature keeps climbing, hoodies featuring with weightless, ventilation and UV-protection start being favored.

WGSN-2027-Men-Hoodies

7. Wide Leg Sweatpants

Sweatpants with wide and straight legs are becoming popular based on Google's searching trends than stacked pants. Flat drawstrings, overstitches, waffle-knit and french terry can emphasize these sweatpants'styles.

WGSN-2027-Men-Sweatpants

Women's Activewear

1. Oversized Retro Shorts

Fabric with non-fossil fabric such as GRS verified cotton and linen will return to this types of shorts and gain more supports, while long and oversized silhouettes are designed to cater to modest market and younger consumers.

WGSN-2027-Women-Shorts

2. Modularized Tops

Inspired by convertible bra straps, crop tops and tank tops for women with detachable trims can enhance their value and lifetime, while colorful and creative yarns can be adjusted by consumers and bring them customizable comfort.

WGSN-2027-Women-Tank-Top

3. Recovery Sets

Along with the popularity of slow-down lifestyle, people tend to seek athletic sets made with healthy, natural, anti-bacteria and skin-friendly lyocell, modal and viscose fabric. 3D textures will be added into functional panels to assist on heat regulation and muscle supporting.

WGSN-2027-Women-Performance-Sets

4. Romantic 2-piece Matching Sets

The knitted sweater and sports bra matching sets inspired by nature can maximize the using of cost-effective fabric with coordinated tailoring. Dotted and textured decoration can bring more interests for the sets.

WGSN-2027-Women-Matching-Sets

5. Maximalism Tracksuits

Affected by feminine aesthetic, dreamy and industrial color tones and breathable gauze decorated on tracksuits have weaken their traditional designs. Customizable details like strings on the waistband and hems can enhance their utility.

WGSN-2027-Women-Tracksuits

Spotlight on the Latest Activewear Brand Launches

 

This week's new collections from top activewear brand have transferred their designing details on fabric, emphasizing their textures, performance and craftsmanship. Undoubtedly, parts of them have shown some trends that meets WGSN's report as above. As trendy craftsmanship, perforating, color-blocking and bonding seams still domain.

Lululemon

Theme: Casual Wear

Color: Neutral

Fabric: Cotton and modal blend with waffle textures

Product Types: Sweatshirts, sweat shorts and pants

lululemon

Alo Yoga

Theme: Casual Wear, athletic wear for men

Color: Black/White/Navy

Fabric: Polyester blend

Product Types: T-shirts, Tank Tops, Joggers, Track Jackets

alo-yoga

ASRV

Theme: Casual Wear

Color: Navy/Burgundy/Black/White/Gray

Fabric: Cotton-blend

Product Types: Sweatshirts, Sweatpants, Sweat Shorts, Tank Tops

*Craftsmanship & Design Details: Acid Wash

asrv

Under Armour

Theme: Performance Wear

Color: Gray/Blue

Fabric: Polyester-spandex, Nylon-spandex

Product Types: Tops, Jackets, Leggings, Shorts

*Craftsmanship & Design Details: Perforated, Bonding seams, Free-cut

under-armour

Stay tuned and we will update more for you!

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Post time: Aug-18-2025