The breaking news of Taylor Swift's new album and her engagement to the NFL athlete Travis Kelce is undoubtedly triggering a Butterfly Effect in the activewear market, especially inspiring new designs and collaborations with the NFL. Not only might it create a new pattern of collaborations with NFL athletes, but also it might spark the birth of next trending color: the orange from Taylor's new album The Life of a Showgirl.
Except capturing the new signs as above, Arabella is also returning to basics. Our sourcing team is exploring more new fabrics at Intertextile 2025 in Shanghai this week to see what types of new fabrics might dominate now even in the coming next decades.
While our teammates continue digging into new fabric options for us, let's turn our attention back to today's fashion news in the clothing industry.
Brands
(Aug 28th)
The US lifestyle brand American Eagle dropped their latest limited football collection collaborating with Tru Kolors, which belongs to the famous football star Travis Kelce. The collection includes varsity jackets, rugby polos, utility cargos, heavyweight t-shirts, highlighting vintage-inspired and heritage styles.
(Aug 26th)
The NFL just signed with the lifestyle fashion brand Abercrombie & Fitch as their first official fashion partner. The deal will be a multi-year contract, which symbolizes their diverse collaboration with NFL athletes, including activewear co-designing and promoting. At the same time, there will be an upcoming national campaign in this season.
(Aug 22nd)
YPB, the activewear brand belongs to Abercrombie & Fitch, just debut their first collection featuring with the NFL athlete TJ Watt and his wife Dani Watt. The collection includes contrast sports bra, sweatshirts, shorts, tank tops and shorts. The brand said their collaboration with the Watts will be a multi-season project.
Fiber
(Aug 24th)
The innovation high-tech material company Unifi, who has been collaborating with REPREVE, debut the latest natural anti-stink fiber A.M.Y. Peppermint. The fiber is made with nature peppermint oil based on sustainable sources, which provides a replaceable solution for traditional deodorizing formulas. This fiber has 2 versions in natural and REPREVE and can bear at least 50-time laundries.
Spotlight on the Latest Activewear Brand Launches
Arabella found that this week's new drops are focusing on outdoor activities in different ways. It is evident that these products come with more distinctive craftsmanship, textured fabrics and patterns. They are exploring new possibility in the activewear market.
Alo Yoga
Theme: Outdoor/Yoga Wear
Color: Light Grey
Fabric: Waterproof Woven Fabric
Product Types: Track Shorts, Track Pants
*Craftsmanship & Design Details: Welding, Perforated
NIKE
Theme: Basketball & Tennis Wear
Color: Orange
Fabric: Polyester Blend
Product Types: Oversized T-shirts, Track Jacket, Tennis Skorts & Dress
*Craftsmanship & Design Details: Welding, Cut-out, Perforated
Stay tuned and we will update more for you!
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Post time: Sep-01-2025