Arabella News | WGSN: 5 Key Menswear Design Trends in AW26/27! Weekly Brief News Aug 18th-24th

Arabella would like to share you a thrilling journey happened on last friday at the beginning! 

It was a significant day for us to receive a new visit from new clients in Australia! With self-designers and sports accessories factory in Australia, our clients have been worked with multiple global brands such as PUMACalvin Klein, UFC and more. With high-tech craftsmanship and rich experience in manufacturing diverse sportswear products, Arabella successfully caught our clients'attention and we believe our long-term cooperation is underway. We had smooth discussion about the divisions and shifts of the activewear market. For more details, we will write it in our another blog to keep you updated.:)

Inspired by communications with our clients, Arabella noticed that the activewear market is become more vertical. After the turbulence of tariffs, global sourcing strategies especially for textile industry are under a great shuffle. However, China still owns the richest experience in high-tech activewear. As one of the leading clothing manufacturers, Arabella still needs to keep ourselves learning and focusing on changes in this clothing industry for our clients.

Thus, today we keep our old fashion for you. More new news just release last week and let's take a glance!

activewear-cover

Trends

 

(Aug 16th)

China’s leading commercial research company CBNData released the latest trend report of China’s underwear industry. By analyzing its targeting consumers, top-sale underwear products and branding strategies, the report shows that China’s intimate market is going through a huge change. Here are 4 trends worth following for China’s intimates wear demand as below:

Fabric Trends: Anti-bacteria, Soft, Ventilation, Sense of Touch

Applied Activities: High-performance Fitness, Hiking, Daily Work

2025-technical-underwear

(Aug 22nd)

WGSN releases a new report of men's casual wear for AW26/27. Influenced by trends of club and city dressing, there are 5 types of men's tops with special tailoring details that worth following as below:

1. Half-zip Sweatshirt

Suggest to use textured and mid-weight cotton terry or staple blend fabric. Bring out its leisure as well as versatility for daily hanging out. 

WGSN-half-zip-sweatshirt-1

2. Varsity Rugby Polo Shirt

Suggest to use classic academic-style stripes and timeless colors to show nostalgia.

WGSN-Retro-Rugby-Stripes-Sweatshirts-2

3. Soft Wool Crewneck

Use textured and heavyweight knitted fabric can bring out their retro and cargo styles.

WGSN-Wool-Crewneck-5

4. Sports Club Hoodie

Suggest to use FSC verified cellulose or GRS and GOTS verified cotton, linen or polyester. Highlight the club or nostalgic style by using more details or trims. 

WGSN-Club-Hoodie-4

5. Patterned Short Sleeve T-shirt

Design a patterned t-shirt with local souvenir to manifest local culture and incorporate into the trends of sports club.

WGSN-Patterned-T-shirts-3

Brands

(Aug 19th)

The US based performance and lifestyle brand Vuori is looking to explore tennis market by announcing the British tennis star Jack Draper to be the ambassador. For all the time, Vuori's viewpoint muscle tank and its Kore shorts have always been popular for tennis players around the world. They have been adding more tennis-core clothing for women including dresses and skirts, too.

Vuori is planning to expand more markets such as skiing and football. They said that the partnerships with American football player Colston Loveland and skier Thibault Magnin are underway.

(Aug 21st)
H&M's equestrian brand All in Equestrian keeps a good momentum across Europe. So far the brand’s products have been available in UK, Germany, the Netherlands, Switzerland and Austria and only sold in Nordic market.
H&M is planning to drop their equestrian clothing collection in AW25 on their official website. The collection is designed by collaborating with several athletes, including men's and women's t-shirts, long sleeve T-shirts, sweatshirts and socks.

Spotlight on the Latest Activewear Brand Launches

From Arabella's prospective, new collections from top brands this week is focusing on innovations, especially on tops such as sports bra, tank tops and short sleeves. Navigated by consumers longing for outdoor sports, these brands are trying to remixing catchy silhouettes and high-performance on activewear.

Lululemon
Theme: Yoga Wear
Color: Navy Blue
Fabric: Knitted Nulu™ Nylon-blend fabric, Organic Cotton
Product Types: Sports Bras, Polo Shirts, Shorts
*Craftsmanship & Design Details: Cut-out front on bras, Zips on Polo Shirts

Alo Yoga
Theme: Outdoor & Performance Wear
Color: Light Gray
Fabric: Polyester blend, woven
Product Types: Track Shorts, Crop Tops, Track Pants, Track Jackets
*Craftsmanship & Design Details: Widen Straps, Crinkle, Boxy Fit

Under Armour

Theme: Performance Wear

Color: Pink/Black

Fabric: Polyester-spandex

Product Types: Sports Bras

*Craftsmanship & Design Details: Cross Back, Layered, Cut-outs in the front and back

DFYNE

Theme: Yoga Wear, Running Wear

Color: Black/Candy-colored

Fabric: Nylon-blend

Product Types: Shorts, Tops, Trackpants

*Craftsmanship & Design Details: Ruched Front

ON

Theme: Running Wear

Color: Black

Fabric: Polyester-blend

Product Types: Sleeves T-shirts, Shorts

*Craftsmanship & Design Details: Mesh, perforated, Dynamic pattern printed

Stay tuned and we will update more for you!

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Post time: Aug-26-2025