
It becomes more obvious that activewear trends are not only tied to sports competitions, but also pop culture. This week, Arabella found more new launches tightly related to pop icons, and also comes with more global breaking news that you might be interested in.
Brands
(July 4th)
Adidas Original just dropped their latest sports collection with Edison Chen. The new collection was blended with bold streetwear and heritage style, highlighted by their latest CLOT Stan Smith espadrille.
The new collection also contains unisex club-ready apparel, including polo shirts, shorts, knitted sweaters and more accessories, echoing varsity nostalgia.
(July 9th)
K-pop star group Blackpink launched their first-ever athleisure capsule with digital sports platform Fanatics and the U.S. entertainment and media company Complex. The debut was designed to celebrate the comeback of the group, blending with the elements of MLB and NBA. The capsule includes hoodies, singlets, T-shirts and caps.
Fabrics
(July 8th)
Lenzing debuts their latest TENCEL lyocell fibers blended with recycled cotton, silk and wool, aiming to finish one more step in improving circularity in the textile industry. The new material is developed by their partners in Italy and offers premium softness, quality and outstanding coloring performances.
The new material will be showcased at Milano Unica 2025.

Colors
(July 7th)
Inspired by previous fashion runways, trend reports from authoritative institutions and consumer demands, we found 5 key colors that might influence in AW2025/2026 as below:
-Crown Blue
Owning a deep and dark purple-like blue, this color shows a hue of futuristic and universe.

-Ginger Snap
A light and practical brown that offers cozy and comfortable ease. As a one of neutral tones, it is durable and classic enough to cater to fashion trends.

-Partridge
This neutral color’s woody tone and mellowness can easily provide consumers comfort and safety in winter. It is a perfect color suitable for fleeced and knitted textiles.

-Sea Turtle
The color that bringing leisure and peace can provide a timeless style for autumn and winter collection. Its tea-like note can bring authenticity back to consumers themselves, relieving people’s stress.

-Purple Reign
Powered by the development of artificial intelligence, this emotional and high-saturation purple can offer a royal, heritage and mystery feeling. It will become one of strong color palettes for the following collections.

Policy
(July 9th)
Based on the previous Trump’s tariff policies, textile media platform Fiber2Fashion made a full-scale analysis on 4 main taxed Asian countries. By calculating the cost of one T-shirt, it specified every final variations of these countries. It shows that the highest ultimate cost of one T-shirt would be Vietnam, which will increase about 38.18% and finally would be $3.8.

Spotlight on the Latest Activewear Brand Launches
The main theme of this week’s new collection from top active wear brands sees a retro and varsity style. Bright and vivid color presents a summer energy. Casual t-shirts and sweatshirts are the main products this week. Except these, high-performance tank tops and single-layer shorts domains still this week.
Theme: Athleisure with retro and color-block styles
Color: Black/Orange
Product Types: Sweat shorts, Straight-leg trackpants, casual boxy tanks

Theme: Tennis Wear
Color: White, Black, Light Blue
Product Types: Tennis Dress and matching sets


Theme: Athleisure with retro and varsity style
Color: Red, Black
Product Types: Oversized sweatshirts, Shorts, T-shirts

Theme: High-performance Active Wear
Color: Plum, Blue, Yellow
Product Types: Flowy Shorts, Jersey, Crop Tops

Stay tuned and we will update more for you!
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Post time: Jul-14-2025