Arabella News | Pilates Wear Emerges in the Activewear Market! Weekly Brief News July 21st-July 27th

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The activewear market is becoming more vertical and versatile. Arabella found that there are more collaborations between brands, pop stars, sports professional organizations, and tournaments in this market. Last week passed and brought us more relevant news; any one of them might become a sign of the next leading trend. So, it is time for more inspiration!

Brands

(July 23rd)

Activewear brand Fabletics debuts their collaborative golf-inspired streetwear capsule collection with the creators of L.A.'s golf brand Malbon Golf, Erica and Stephen Malbon. The 27-piece collection includes women's dress, pleated skirts, polo shirts, shorts and windbreakers.

fabletics-malbon-golf-3

(July 16th)

H&M Move dropped a new female pilates collection named SoftMoves. Made with soft and breathable fabrics, the collection is designed for comfort and freedom. This collection contains bras, shorts, flare leggings and accessories in black, white, clay and pistachio.

h&m-move-pilates-2

(July 22nd)

LOVB (League One Volleyball, a U.S. professional volleyball league), has announced a collaboration with SKIMS, which will become their partners on casual wear, underwear and sleepwear. The collaboration aims to improve the future development of female volleyball in U.S and empowers their performances in other fields. At the same time, this collaboration is expected to support athletes and inspire next generation's teams, crews and fans.

Markets

(July 17th)

The global cotton prices show a slight increase in China and India, while in other key markets remain basically flat. According to the data, China's price has risen to 97 cents/lb, and India's Shankar-6 has increased to 84 cents/lb. However, Pakistan's price remains 70 cents/lb.

Spotlight on the Latest Activewear Brand Launches

 

This week's new releases still primarily focus on casual and performance wear. Based on the news we've reviewed, we found that pilates wear appears to gain people's attention. Except new pilates wear collection from H&M Move, lululemon also dropped their pilates collection this week, even the fabric of which originates from their classic yoga collection Align™.

Lululemon

Theme: Pilates Wear

Color: Purple

Product Types: Track Shorts, tank tops

lululemon

Alo Yoga

What worth mentioning is that Alo Yoga is trying something new in this week. For parts of sports bras, trackpants and button down jackets, they added extra mesh panels on the back, sleeves and leg sides. Besides, contrast seams and stripes are one of new details in this collection, too.

Theme: Casual Wear

Color: Navy

Product Types: Windbreakers, Trackpants

alo-yoga

ASRV

ASRV released new collection based on their latest AEROTEX woven fabric, which features DWR technology, weightless and breathable.

Theme: Training wear

Color: Black/White/Yellow

Product Types: Track shorts, Track pants, Jackets

asrv

DFYNE

Theme: Athleisure

Color: Light pink, light blue and light yellow

Product Types: Zip up hoodies, sweatpants, tops, track shorts

dfyne

Under Armour

Theme: Performance Wear

Color: Black

Product Types: T-shirts, Trackpants, Track Shorts

under-armour

Stay tuned and we will update more for you!

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Post time: Jul-28-2025