The fashion industry seems having a huge shifting in recent few years after the catastrophic pandemic. One of the sign shows on the latest collections published by Dior, Alpha and Fendi on the runways of Menswear AW23. The color tone they chose has turned into more neutral and calmer, also more nature elements has been remixed into clothing designs, which is cater to the consumers' slower approach to wearing.
The Concept of The Nature: Soul-centred Theme
Actually, the development has shown its signs earlier. On March 16th, Pantone, the global authority of colors, just expanded its SkinTone Guide with an additional 138 new shades, to help fashion designers to explore the concept of “every skin tone match imaginable”, as more fashion brands now has become more inclusive to cater to people’s idea of accepting their bodies, skins, everything they born in natural. For example, SKIMS, a famous brand created by Kim Kardashian in 2019, selling women underwear, loungewear and shapewear, is now growing rapidly and has a huge fans who has been attracted by its concept of women bodies’ multiplicity and confidence. Most of its products are based on skin-tone colors. Micheal Fisher, the vice president and creative director of menswear at Fashion Snoops, explains it as, "We are entering a mass awakening rooted in the maturity of humanity and the discovery of the soul.”
Kim Kardashian with Her Products in Vogue
Sustainability & Eco-friendly Attracts More Attentions
This renewed connection with nature and emphasis on sustainability can be observed not only in the fashion business but also in the whole clothing industry itself. After suffering from the catastrophic covid disease, people has become calmer in consuming clothes and paid more attention to the environment changes. It generates a handful of apparel brands which have broken the conventional fashion models and keeps publishing seasonless and timeless collections, such as Asket, a clothing brand established on 2015, focus on publishing base layers and essentials for people really need in daily wearing and they are returnable anytime, to get rid of the overproduction and wasteful stocks, which is a common problem in clothing industry. Also, more clothing brands now is seeking the sources of recycling fabrics according to the orders we just received.
Asket's Official Website
How would it go?
Sportswear as one of the part in clothing is not only evolving in style but also contributing to a better and more conscious future. There are more brands like Skims and Asket are leading the way to seek a more mindful and responsible approach. By embracing these trends, Arabella will follow these fashion choices that align with real needs and promote sustainability with you.
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www. arabellaclothing.com
info@arabellaclothing.com
Post time: Jun-07-2023