No kungakhathaliseki ukuthi umhlaba uzinzile kangakanani, akukubi neze ukunamathela emakethe yakho. Ukutadisha abathengi bakho yingxenye ebalulekile lapho ufaka uphawu lwemikhiqizo yakho. Yiziphi izintandokazi zabathengi bakho? Yiziphi izitayela, imibala, amalebula nezinkulumo abazama ukuzifuna?
Tisonto lakhe,Arabellauthole izindaba ezengeziwe namathrendi emakethe ongabelana nawe. Phakathi kwalokhu, siqagela ukuthi awufuni ukuphuthelwa yinoma yimiphi imibiko yethrendi yomthengi evelaI-WGSN, enye yezikhungo zokufunda ezigunyazwe kakhulu emhlabeni jikelele.
Imicu
(Juni 12) LululemonfuthiI-Samsara Ecobamemezele ukusebenzisana kweminyaka eyi-10 kwesivumelwano sokukhipha impahla esetshenziswa kabusha, esigcizelelalululemonisinqumo sokwenza umnikelo ekwakheni i-ecosystem eyindilinga yemikhiqizo esebenza kahle kakhulu.
Izesekeli
(Juni 18th) YKKCorp. umemezele isigaba sesi-3 sefekthri yabo ekhulayo e-Nhon Trach, eVietnam, ehlose ukuthuthukisa amandla abo okuthuthukisa umkhiqizo nokukhiqiza, kanye nokuqinisa ifektri njengenye yezisekelo zabo zobuchwepheshe obuyinhloko eNingizimu Asia ukuze kuhlangatshezwane nesidingo somhlaba wonke sokuzenzakalela nokusimama.
Amabhrendi
(Juni 16th) Ai-didasilahle amaqoqo ayo ezingubo zethenisi ezintsha ezigqugquzelwe umqhudelwano wethenisi waseBrithaniWimbletonnomdlali wethenisi waseMelika uStan Smith.TIqoqo linezicucu ezingu-36 ezihlanganisa amathangi namahembe opolo wabesifazane, okuhlanganisa kokubili nesitayela sethenisi sesimanje nesamagugu.
Amabhrendi
(Juni 13th) Tyena brand ongaphandleI-Canada Gooseinochungechunge lwayo lwesibili lwe-Snow Goose capsule eklanywe nguUHaider Ackermann, okuhlanganisa amajakhethi alula, izikhindi kanye nabagijimi. Iqoqo lihlangana nezitayela zakudala nesimanje futhi libungaza ukuziveza kanye nemvelo.
Amathrendi Emakethe
(Juni 19) I-WGSNikhiphe umbiko wabathengi bemfashini ngo-2027. Ngokombiko, kunezinhlobo ezi-4 zabathengi ezinkulu okufanele zinakwe.
1. “Umqaphi Wobumfihlo”
Tuhlobo lwakhe lwabathengi luhlala lungabaza ubuchwepheshe kanye nokulangazelela ukuthola injabulo nomuzwa wokulawula. Baphikisana nempilo ye-inthanethi engu-24/7 futhi bavame ukuvikela idatha yomuntu siqu, amagugu amasiko nempilo engokwengqondo.
Izethameli Ezibalulekile: Iminyaka Eyinkulungwane, Gen Z, Gen Alpha
2. “Isiko”
They lahla indlela yokuphila esheshayo ye-tempo kanye nesiko lokuziphendukela kwemvelo futhi ugcizelele ukuphumula, ubuciko kanye nokunethezeka komuntu siqu. Bazochaza kabusha izincazelo zempumelelo emhlabeni we-cyber futhi bazibophezele ekufuneni imikhiqizo ekwazi ukunikeza ukuxhumana phakathi kwabantu nabantu kungaxhunyiwe ku-inthanethi nolwazi.
Izethameli Ezibalulekile: I-Baby Boom Generation, i-Gen X, i-Millennials, i-Gen Z
3. “Abahlukani Abasha”
Ungaphansi kwesikhathi lapho amazwi omphakathi esengaphezu kochwepheshe, bazocophelela kakhulu ukuhlunga yonke into abayithola ku-inthanethi ngesikhathi sokuqhuma kolwazi futhi balindele ukuthi imikhiqizo ingathatha ukuziphendulela kwayo ukuze ilwe nezindaba ezingamanga.
Izethameli Ezibalulekile: Gen X, Iminyaka Eyinkulungwane, Gen Z
4.“Abafuna Ukuphila”
They bakhangwa izinto ezihlekisayo nezijabulisayo futhi bayawazisa amalungelo abo okudlala nokuzijabulisa. Bakholelwa ukuthi imicabango yabo esikhundleni se-AI iyakwazi ukuvula izinto ezithakazelisa kakhulu, ezixakile nezintsha.
Izethameli Ezibalulekile: Gen Z, Iminyaka Eyinkulungwane, Gen Alpha
Rmayelana nezinhlobo ezi-4 zabathengi abashiwo,I-WGSNwenza amacebo asikisela kanje alandelayo:
"Umqaphi Wobumfihlo":Gcizelela ubufushane nokuphepha kokuxhumana
"Traditionalism":Dizayina okungenafoni usebenzisa ulwazi
"Ama-Separatists amasha":Naka ukwethenjwa kanye nesibopho
"Abafuna Ukuphila":Gxila ekudlaleni nasekuzijabuliseni
Kugqanyiswe Ukwethulwa Kwakamuva Kwebhrendi Yezingubo Ezisebenzayo
WInkukhu egijimayo iseyinketho ephezulu kubathengi emakethe yezingubo ezisebenzayo, singabona imininingwane emisha ekhona ekugijimeni amagiya phakathi kwama-debuts amasha. Omunye imiklamo ethandwa kakhuluabhoboze amathangi. Ngaphandle kwalokho,ungqimba lwangaphandle olugelezayo kwizikhindifuthi iyisici segciwane. Ngokuqondene namathrendi emibala, okuluhlaza okwesibhakabhaka okuthambile kanye nolwandle kancane kancane kwathatha izindawo zezitayela zasezindaweni ezishisayo ezigqamile ngemibala emavikini angu-2 akamuva.
Hlala ubukele futhi sizobuyekeza okwengeziwe ngawe!
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Isikhathi sokuthumela: Jun-26-2025