2024 could be a year full of sports games, igniting the flames of contests between sportswear brands. Except the latest merch released by Adidas for the 2024 Euro Cup, more brands are targeting the following biggest sports games of Olympics in Paris. The athletic clothing’s performances and sustainability became vital factors for the activewear competitions.
Arabella again, noticed that various sports brands have made significant breakthroughs in their products. Join us and learn more!
Accessories
On April. 19th, the renowned zipper brand 3F company just released their new adjustable and invisible zip that adapts to inner drawstrings inside the hoodies or cuffs. The pull head could be changed into different shapes, making it suitable for various products.
Almost at the same time, the zipper behemoth YKK announced that they will replace the traditional aluminum to low-carbon aluminum for use in zippers, aiming to achieve their sustainability goals of by 2050.
Products
Adidas collaborated with RHEON LABS® to launch the TECHFIT CONTROL BRA collection. The collection features with RHEON™ reactive polymer, capable of adjusting the intensity based on the activities of human bodies, targeting to offer the flexibility and comfort for female athletes.
Brand
Fabletics launches a new scrubs collection for the UK medical community with an activewear style. The collection features anti-bacterial, lightweight and breathable to ensure a flexibility for medical workers.
Lululemon has unveiled a technical sportswear collection for Team Canada to attend Olympic and Paralympic Games in 2024. Benefiting from their SenseKnit technique, the athlete clothes are able to offer a constant temperature for human bodies. The Paralympic collections are also tailored to adapt to different bodies and abilities.
Product Trends
According to authoritative trending network WGSN, the women sports bra in SS25 might highlight these following changes on fabrics, textures, comfort level., etc., revolving around climate changes, sustainability and versatility.
To read the complete trending report, please contact us through here.
Exhibition
Arabella Clothing is thrilled to announce that except the next week’s Canton Fair, we will attend the following International Apparel & Textile Fair in Dubai during May.20th-22th. Here is our invitation for you!
Time: May.20th-May.22th, 2024
Location: Dubai International Center Hall 6&7
Booth No.: EE17
Post time: Apr-23-2024