A 30-day Journey Inside the US Market: How Did Arabella Clothing Help Activewear Brands Go Further
August is slipping away, yet Arabella Clothing's memories don't. It's been a long trip for Arabella team staying in the US, but also a significant journey for us to align with our clients face-to-face. As one of trusted activewear manufacturers, it's necessary for our team to learn more about local market and demand. Arabella Clothing made the acquaintance of many old and new friends who are dedicated to diving into the activewear market. Our journey might have ended already, however, many more stories and experiences are just getting started.
Journey at MAGIC Las Vegas in August: New brands, New friends, and New vision
MAGIC Las Vegas was one of the passing stations for Arabella team in this trip. As one of the biggest global apparel sourcing events, it normally represents trends of the apparel market. The MAGIC Las Vegas in August had attracted over 16,900 attendees and 800+ brands. For Arabella, it was an excellent platform to get to acknowledge the development of activewear, as well as tighten our bonds with garment retailers and designers.
To ensure that our clients have a clearer vision of our capability, Arabella team mapped out our exhibits into several types of emerging segments in the activewear. Besides fitness wear, yoga wear and tennis wear that our company produces regularly, we added running wear and hybrid training wear that target sports events such as racing gear for games like Hyrox and CrossFit, which are needed by the market, and this made us truly perform prominently. During August 10-13, Arabella team attracted dozens of clients, including renowned global activewear brands, and also up-and-coming studios, designers and athletes. Of course, several orders and deals have been made with these clients.
Apart from our designs and fabrics, what truly empowered Arabella's performance at the exhibition was one chosen exhibit chosen by the MAGIC committee that was displayed at the front stage, which attracted more visitors to our booth. The exhibit was a tennis dress designed with an academic and ivy-league look. Tailored with a sculpting and athletic fit, the dress was crafted with lightweight and sleek fabrics, while delivering excellent ventilation and touch for wearers. The quality of the dress bespoke Arabella Clothing's undoubted capability at the MAGIC.
Journey after MAGIC: Visiting Friends & Local Market Research
However, MAGIC Las Vegas was not the Arabella team's terminal destination. Our team planned a client visit tour across the US. Carrying four suitcases full of our samples, fabrics and brochures, the Arabella team visited several old and new clients and received more inquiries successfully along the trip. Just like a mobile booth, we let our designs represent our company. Nevertheless, displaying our samples was not the only way to gain our clients'trust, but also digging into their demand. For Arabella, there were two keywords representing the demand we saw in this trip.
Performance in Activewear: From Street to Studio, then Back to the Game
Activewear is growing vertically after the pandemic. People are not just chasing a minimized, clean fit look or mobility inside the active outfits, but their performance targeting various activities. One of the clients we visited demonstrated this. The team was planning to develop a new collection, which has high performance and is suitable for mid to high-intensity activities, which means good ventilation but capable of stabilizing human body's temperature, squat-proof and supportive but not sticky to skin, so that it can cope with the wearer's daily activities like commuting as well as working out in the studio. With experience in serving several similar brands, Arabella picked some fabrics and garment prototypes for our clients to choose from. Apart from these, we also received more inquiries targeting high-intensity workouts, even matching some sport events criteria.
Sustainability: Reshape Your Brand with Ethical Quality and Resilient Longevity
There was one client we visited that started their brand in the 2010s, and now had become one of the famous fashion brands in the US. By combining street style aesthetic and activewear, they are now an outlier in the market. Still, they needed to expand their blueprint in the following days. Arabella team's visit inspired them completely.
Even though they are iconic enough, like most scaling garment brands, they encountered some obstacles to move forward: product reviews go neutral and niche growth is at a standstill. After communicating with our client, the Arabella team gave them some directions and recommendations. For example, we showcased them some eco-friendly performance fabrics, such as seaweed-based material, which gave our client much confidence to relocate and expand their categories.
Sustainability and traceable materials are more important than ever in this year, along with tightened material restrictions by global regulations in the textile industry. They are no longer optional, but necessary, as well as an examination for activewear brands'sourcing capability and credibility in the market.
Arabella’s Journey in US Ended. The Odyssey for Activewear Brands begin.
This was the first time for Arabella Clothing to take such a long trip abroad. We came with our insights and capability, as well as dedication to illustrate a future landscape for our activewear brands and even the industry.
The activewear industry is experiencing its own "Odyssey"period. Unstable geopolitics, global climate and economic recession make consumers reconsider their true demand for products, which requires brands to shift their strategy and upgrade their own product lines to another level, and so do garment manufacturers. With the awareness of this, Arabella Clothing would like to invite you to join in our new journey together, to build a better future for not only your brands, but also for consumers.
Learn more about Arabella Clothing through:
info@arabellaclothing.com
Post time: Aug-21-2026